Thursday, October 12, 2017 at 8:30am to 4:30pm
UCR Palm Desert, Auditorium 75080 Frank Sinatra Drive, Palm Desert, CA 92211
Join the California Desert Arts Council and Americans for the Arts' National Arts Marketing Project on October 12 for “Big Strategies and Real Tactics for Connecting Artists, Audience, and Place,” a one-day workshop for arts leaders, marketers, and creative professionals.
This full-day workshop, hosted and sponsored by UCR Palm Desert, offers instruction on practical application of branding, high-impact/low-cost advertising, and audience development tactics that will help guide your plans for years to come.
Quickly develop smart strategies and applicable tactics to better reach and nurture new and returning audiences. And gain a more sophisticated understanding of the impact cultural tourism marketing has on your organization’s branding, audience development, and marketing.